This studio was founded in 2005 and from the start it is conceived as a visual laboratory for innovators and leader personalities in the field of graphic design, visual communication and new media, who attach themselves to the following principles: Craft is a precondition, experiment a condition and risk a necessity.
The studio's aim is to form flexible designers, specialists who are acquainted with today's "new" technologies and are able to fill in the gap in today's professional labor market.
prof. MgA. Petr Babák (*1967)
Studied at the Secondary Technical School in Brno (1982-86) and the Academy of Art, Architecture and Design in Prague, studio of book design and lettering, professor Jan Solpera (1990-96). In 1997-2003, he run the Machek&Babák studio together with Tomáš Machek, since 2003 he has lead his own studio - the Laboratory, where he explores the wide space of graphic design together with several other external designers. In 2005, he became the head of the new Studio of Graphic Design and New Media. www.laboratory.cz
