UMPRUM Online // WAKE Alcova Milano 2024

Does formal attire have a place in the current world? 

The WAKE project, a collaboration between the Studio of Fashion and Footwear Design and the Studio of Product Design at the Academy of Arts, Architecture, and Design in Prague, initially emerged as the Red Carpet assignment for fashion design students. The goal was to reconsider the role of formal dress codes in contemporary fashion, exploring their connection to societal norms, personal expression, and cultural changes. 

See all models with commentary by the authors on UMPRUM Online: https://online.umprum.cz/en/wake-alcova-milano-2024-en/