Published two days ago
UMPRUMSHOP 2024
Happy, merry, and full of design: Discover Christmas gifts from young talents at UMPRUMSHOP!
4. 12.–8. 12. 2023
opening on the 4th of December at 6 pm
UMPRUM Technology Center, Mikulandská 134/5, Prague 1
Open: 11 – 8:00 pm
Christmas is approaching and with it comes the long-anticipated UMPRUMSHOP, which takes place annually at the UMPRUM Technology Center in Mikulandská Street. This event, organized under the auspices of the Fashion Design Studio, offers a unique opportunity to buy original gifts from young artists who put creativity, personality, and passion for design into their work. Support new talents and get unique gifts.
The Christmas Market is not just about shopping - celebrating creativity, imagination, and honest craftsmanship. Dozens of students and recent graduates of UMPRUM will present their original collections and offer the general public the opportunity to support the young generation of designers. If you are looking for something that you can't just buy anywhere and will bring real joy under the Christmas tree, then this market is the right spot.
For many, the Christmas season is synonymous with stress and consumer frenzy. Glittering shop windows, crowded shopping malls, and constant Mariah Carey on repeat in the background all often overshadow the essence of Christmas. However, the organizers of this year's UMPRUMSHOP have come up with a different vision. They invite you to an atmosphere of peace, where you can shop with thought and joy. The market environment offers an escape from the hectic world of the Christmas rush and allows visitors to focus on what is really important - supporting young talent and finding gifts that have meaning.
Wrapping paper as a symbol of simplicity and sustainability
The main motif of this year's market is a modest but significant Christmas element - wrapping paper. By wrapping a donated item, we each create a moment of excitement, surprise, and fantasy. UMPRUMSHOP therefore comes up with its own recycled wrapping paper this year, which you can buy or use on the spot to wrap gifts. This element will become an integral part of the visual style of the market and its installation.
The annual curatorial selection ensures the best original works at UMPRUM, with an emphasis on quality, sustainability, and spreading a conscious approach to shopping.
Organizing team of the 2024 edition
Coordination: Miro Sabo, and Monika Krobová.
Organization: Markéta Hájková, Adéla Greta Holušková, Barbora Horáková, and Magdaléna Seppová.
Architecture: Mikuláš Procházka
Graphic design: Filip Sajler, and David Stejskal.
PR & Social Media: Markéta Hájková, and Adéla Greta Holušková.
Product team: Magdaléna Seppová, Bára Tomalová, Dominik Švarc, Andrea Berdisová, and Aneta Kadlčíková.
Installation: Klára Drevenáková, Alžběta Valentová, Ida Rapaičová, Klára Majorová, and Tara Gugová.