Adéla Svobodová

MgA. Adéla Svobodová is a graphic designer and artist. She studied graphic design at the Brno University of Technology and fine arts at the Academy of Fine Arts in Prague. During her studies she completed internships at the Hochschule für Gestaltung in Karlsruhe and the San Francisco Art Institute in California. As a graphic designer, she works mainly for the cultural sphere, focusing on the graphic design of books and catalogues. For her work she received numerous awards in the Most Beautiful Czech Books competition. The book Atlas of Transformation won a gold medal in the Most Beautiful Books of the World competition in 2010 and was awarded as the Most Beautiful Books of Switzerland. Since 2019, she has been a PhD. student at the University of Applied Arts in Prague, where she deals with the relationship between the graphic design of academic art publications and the structure of their texts.

Book. Hierarchy and Text.

I am convinced that a book can be different if its structure is different too.

The hierarchy of its images and texts is to be rearranged or completely dissolved in order to find a new hierarchy. Will the new hierarchy of image and text also open up new possibilities for reading?

I asked myself this question as a research question at the beginning of my Ph.D. studies.

I'm trying to analyze and answer this statement through the study of the structure of art texts. In the first two years, I devoted myself to the history of reading and the formal structure of art texts, the history of footnotes. Currently, my aim is the way of referencing and using visual material for the interpretation of art history. I try to incorporate my knowledge and critical approach to working with text into the graphic design of the books I am currently designing. Good example can be Isabela Grosseová's book The Gravity of Artistic Competence for the Academy of Fine Arts publishing house.